Holland Bloorview - Dear Everybody

22% of Canadians live with a disability, but you wouldn't know by flipping through a magazine, scrolling through social media or watching TV—and this creates a stigma.

Ending disability stigma takes more than one campaign, so we challenged our entire industry with the Dear Everybody Agreement: a commitment to include more people with disabilities in advertising. We got signatures from Bell, Rogers, CBC, Facebook, Roots, Scotiabank, BMO, RBC, Toyota, General Mills and many more. Most importantly, we’ve already seen a change in the media landscape and how companies are casting. Because everybody deserves to be seen.

Role: Offline Editor